Privacy Policy.

01 Information We Collect

Information You Provide

• Account information (optional): If you choose to create an account, we collect your name and email address.
• Health and nutrition goals: Information you enter about dietary preferences, fitness goals, or health targets.

Information Collected Automatically

• Camera and photos: Orelo uses your device's camera to scan meals and grocery products. Images are processed to identify food items and provide nutritional analysis. We do not store your food photos on our servers beyond what is needed to complete the analysis.
• Health data: With your permission, Orelo may read and write data to Apple HealthKit, including activity data, calorie information, and body measurements. This data is used only to provide in-app features and is never shared with third parties or used for advertising.
• Usage data: We collect anonymised information about how you use the app (such as features accessed and session duration) to improve the product. This data does not identify you personally.
• Device information: Basic device information such as operating system version and device model, used for app performance and compatibility.

Information We Do Not Collect

• We do not collect or store images of your face.
• We do not collect your precise location.
• We do not read your contacts, messages, or other apps.

02 How We Use Your Information

We use the information we collect to:

• Provide and improve the Orelo app and its features
• Analyse meals and grocery products using AI
• Sync your data across your devices (if you have an account)
• Send you relevant notifications (only with your permission)
• Respond to your support requests
• Understand how the app is used so we can improve it

03 Third-Party AI Processing

To provide accurate food and ingredient analysis, Orelo uses third-party AI services to process the images you capture with the app's camera.

How Images Are Processed

• When you scan a meal, menu, or shelf product, the image is sent to third-party AI providers for analysis. These providers use machine learning to identify food items, extract nutritional information, and return results to the app.
• Images are processed solely to identify food and provide you with nutritional and ingredient data. The AI providers do not use your images for training, improving unrelated models, or any purpose beyond fulfilling your request.
• Images are not permanently stored by these third-party providers beyond what is necessary to complete the analysis and return results to you. Once the analysis is complete, images are typically deleted within a short timeframe.

Data Protection

• We work exclusively with trusted, reputable third-party AI providers who maintain strong data security and privacy practices.
• All data transmission to and from these providers is encrypted in transit.
• These providers are bound by strict confidentiality agreements that prevent them from disclosing your images or using them for purposes other than providing the analysis service.

Provider Changes

• We may work with multiple AI providers at any given time to ensure the best service and redundancy.
• Orelo may change or add AI providers over time to improve accuracy, speed, or coverage. When significant changes occur, we will update this policy and notify users within the app.

Your Consent

• By using the scanning features in Orelo, you consent to the processing of your images by third-party AI services as described in this section.
• You can choose not to use the scanning features if you do not wish to have your images processed by third parties. The app will continue to function with manual entry options.

04 Data Sharing

We do not sell, rent, or trade your personal information. We may share data in the following limited circumstances:

• Service providers: We work with trusted third-party providers (such as cloud infrastructure and AI processing services) who process data on our behalf under strict confidentiality agreements.
• Apple HealthKit: Data written to or read from HealthKit is governed by Apple's HealthKit terms and this policy. We do not share HealthKit data with third parties.
• Legal requirements: We may disclose information if required by law or to protect the rights, safety, or property of Orelo, our users, or the public.

05 Data Retention

• Account data is retained for as long as your account is active. You may delete your account at any time.
• Health and nutrition data stored locally on your device is controlled by you. You can delete it at any time from within the app or through iPhone Settings.
• Anonymised usage data may be retained for product improvement purposes.

06 Your Rights & Choices

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Delete your account and associated data
• Opt out of analytics data collection (available in app settings)
• Revoke permissions (camera, HealthKit, notifications) at any time through iPhone Settings

To exercise any of these rights, contact us at support@getorelo.com.

07 Children's Privacy

Orelo is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

08 Security

We take reasonable measures to protect your information, including encryption in transit and at rest. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

09 Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of the app after changes constitutes acceptance of the updated policy. For significant changes, we will notify you within the app.

10 Contact Us

If you have questions or concerns about this Privacy Policy, please reach out:

This policy applies to the Orelo iOS application.